Release courtesy of Versus Network
NOVEMBER 11 TELECAST OF RED WINGS/PENGUINS IS most-watched regular-season game ON VERSUS among households.
Network’s NHL Viewership Continues Positive Growth Trend Through First Six Weeks of Regular Season.
NEW YORK, N.Y. (November 13, 2008)—VERSUS, the network that celebrates real competition and the exclusive cable television home of the National Hockey League (NHL), earned its most-watched regular-season game among households (364,645) for the Detroit Red Wings/Pittsburgh Penguins 2008 Stanley Cup Final rematch on November 11; beating the Red Wings/Toronto Maple Leafs 2008-09 U.S. regular-season opener on October 9.
The game garnered a .5 national HH rating, matching the best rating for a regular-season NHL game ever on the network. Locally, Pittsburgh received a 5.8 HH rating and Detroit delivered a 3.3 HH rating, making VERSUS the #1 rated cable network in both markets for the 7:00-9:45 p.m. ET period.
Through the first six weeks of the 2008-09 regular season (11 games) as compared to the same time period last year (12 games), the network has seen gains in HH impressions (up 7%), total viewership (up 14%), and increases across all key male demos: Men 18-34 (up 29%), Men 18-49 (up 35%) and Men 25-54 (up 21%).
Ed. note: It was one hell of a game, 13 goals including a three-score reversal in the last half of the third period plus overtime. Wish more teams in future matchups would throw caution to the wind despite the burden of a national audience and give the thousands of fans who have VS more thrills like this.
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